Magazines have changed. They now aim straight for the customer, and are all the better for it.
A well-produced magazine is a powerful marketing tool that creates excitement, generates interest, reinforces your brand and instills trust. It offers a unique opportunity to communicate the personality and integrity of an organisation or brand, promote affinity and publicise added-value customer rewards.
We are a contract publishing agency with all key publishing disciplines in-house. We have integrated new media closely allied to the agency, ensuring your customers see and hear one voice – yours.
The services aimed at both consumer and B2B markets include a mix of the following: sourcing and managing the flow of editorial, selling advertising space, magazine distribution and design, printing and mailing of the magazine that builds on your strength in the marketplace. We offer a turnkey contract publishing service that can provide industry-experienced journalists, a sales team and production personnel or simply key individuals to complete your existing team.
“Contract magazines have become increasingly important because they offer advertisers a much more tightly targeted and often more affluent readership than many conventional magazines, and similar or even better standards of editorial excellence,” says Stewart Paton, managing director of Columbus Press Advertising.
Generating links and contacts with people, to further make them a part of your organization is the first step towards contracting.
The content and idea should be relevant to the organization and its brand. Answering every aspect of the organization.
Design should be made creatively and in an eye-catching manner.
Clarity should be the norm while writing, hence formulating a content aiming towards its target, giving them the summation of everything and enhancing the image of both the publisher and the organisation.